Communicating for Results

If you fail to make a connection with your audience, you immediately hamper your ability to communicate for results. Whether you're using verbal or written communication, making a positive impact on your audience is one of the basic foundations of success in a business environment.  

Communicating for Results 

 When communicating with staff, customers, or other individuals involved in your business, take into consideration culture, diversity and generation within the workplace environment. In doing so, you'll be able to overcome differences and foster a productive, effective workplace.  One of the most important aspects of communicating for results is creating a positive identity for yourself and your business. Through the creation of your business's identity, potential customers, as well as competitors, will know what your business is about. 

They'll learn about your differentiating factor and, if successful, may try to mirror it. Therefore, take steps to create a positive identity for your business in your neighborhood.  In order to create a positive business identity, you must first identify your market.  Understand your customers' wants or needs, and focus on providing services or products that fulfill those needs. 

Work on creating a positive public perception of your business by encouraging friendliness in employees.  If you're reliable and trustworthy and provide a clean and safe business environment, ideally your reputation among your employees and the public will increase.  Take the time to understand what customers want from you. This includes providing excellent customer service, value, convenience, and efficiency.

 Make a good impression, not only with your employees or staff but also within your town or city. Create a visible presence for your company through sponsorships, seminars, advertising, and marketing endeavors.  In addition to creating a public persona, don't forget that communication at work is a major aspect of creating a friendly workplace environment.

 Encourage cooperative teamwork by listening to ideas and strategies and identifying the skills of your employees.  Focus on creating effective channels of communication in the workplace. Define strategies or policies toward this goal at a management, team, and individual level. Fostering a positive, open environment for communication in your business encourages dedication and loyalty from your staff. 

Additionally, such an environment makes it more likely that problems will be addressed immediately.  Whether you're speaking to one person or a large audience, build trust between yourself and your employees.  Your ability to communicate effectively will, to a large extent, determine the success of your business. 

 As a business leader, it's up to you to encourage communication in the workplace. Be aware of how your employees feel. Be willing both to talk and to listen. Remember that nonverbal communication often speaks louder than words. Use and benefit from all aspects of communication to create a positive workplace which will aid your business goals.

You can learn more in the ProficiencyBench curriculum.