Once you have determined a shortlist of potential suppliers for a project or business need, you must evaluate each using criteria relevant to your business goals. By approaching suppliers with a list of your own specific criteria, you will be able to obtain the information necessary to determine whether or not you want to work with each supplier.
The following is a list of questions you may want to consider using when interviewing potential suppliers. Use the answers you receive to determine which supplier is the right fit for your business needs:
Re-branding, or brand extension, is the sale of a new product or service with the same brand name as a strong existing brand. A company will seek to use a trusted brand name to sell current customers more products.
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