Social Media


In this curriculum, participants will learn the essentials of establishing a web presence for their business. This includes search engine optimization and setting up a commercial website to generate traffic.


The purpose of this section is to help participants understand and apply effective strategies for enhancing their web presence and driving traffic to their websites.


Upon completion of this section, participants will be able to:

  1. Apply search engine optimization.
  2. Set up a commercial website and generate traffic to it.

Principles of Marketing

Certificate Requisites

To fulfill the academic requirements of the curriculum, students must complete the course and satisfactorily complete all knowledge checks.

All knowledge checks are delivered in multiple-choice format, and are criterion-referenced and scored according to the best attempt. 

Certificate issuance

To be issued a certificate of completion, a student must complete all the academic requirements of the curriculum. 

Certificate maintenance and use

Each certificate has a unique serial number which is tracked by the CBA Education Administrator. Certificate is not transferable to another person or company. The certificate can only be used while it is valid. When certificate is invalidated for any reason, the person can no longer use the certificate.

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)

Completion requirements

Study course materials
Pass all knowledge checks
Pass all lab assignments

Certificate of Completion

Student will receive Certificate of Completion
67.5 Hours of Continuing Education
Awarded upon successful completion of course