Principles of Marketing


This section provides participants with a solid understanding of market research, segmentation, targeting, networking strategies, lead generation, and branding.


The goal of this section is to provide participants with a comprehensive understanding of the market research process, from conducting initial research to defining the role of branding in business.


Upon completion of this section, participants will be able to:

  1. Conduct the industry research.
  2. Conduct market segmentation and targeting.
  3. Explain buyer behavior.
  4. Strategically utilize networking strategies.
  5. Generate successful leads.
  6. Identify business opportunities.
  7. Qualify for different business opportunities.
  8. Define the role of branding in a business environment.




Customer Service

Certificate Requisites

To fulfill the academic requirements of the curriculum, students must complete the course and satisfactorily complete all knowledge checks.


All knowledge checks are delivered in multiple-choice format, and are criterion-referenced and scored according to the best attempt. 

Certificate issuance

To be issued a certificate of completion, a student must complete all the academic requirements of the curriculum. 

Certificate maintenance and use

Each certificate has a unique serial number which is tracked by the CBA Education Administrator. Certificate is not transferable to another person or company. The certificate can only be used while it is valid. When certificate is invalidated for any reason, the person can no longer use the certificate.

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)

Completion requirements

Study course materials
Pass all knowledge checks
Pass all lab assignments

Certificate of Completion

Student will receive Certificate of Completion
65 Hours of Continuing Education
Awarded upon successful completion of course