Fundamentals of Selling


In this curriculum, students will learn how to generate successful leads, plan and forecast sales, as well as write business proposals.


The goal of this section is to provide participants with a thorough understanding of negotiating business proposals and generating leads for revenue, along with related areas like forecasting sales and networking.


Upon completion of this section, participants will be able to:

  1. Generate successful leads
  2. Plan and forecast sales 
  3. Define and use bids, proposals and invoices     
  4. Negotiate successfully 
  5. Write a successful business proposal   
  6. Strategically utilize networking strategies.






Certificate Requisites

To fulfill the academic requirements of the curriculum, students must complete the course and satisfactorily complete all knowledge checks.


All knowledge checks are delivered in multiple-choice format, and are criterion-referenced and scored according to the best attempt. 

Certificate issuance

To be issued a certificate of completion, a student must complete all the academic requirements of the curriculum. 

Certificate maintenance and use

Each certificate has a unique serial number which is tracked by the CBA Education Administrator. Certificate is not transferable to another person or company. The certificate can only be used while it is valid. When certificate is invalidated for any reason, the person can no longer use the certificate

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)

Completion requirements

Study course materials
Pass all knowledge checks
Pass all lab assignments

Certificate of Completion

Student will receive Certificate of Completion
21.5 Hours of Continuing Education
Awarded upon successful completion of course